Paid Social: +500 Leads Per month
Docue’s paid campaigns had been delivering underwhelming results. The team approached me to take their performance to the next level, tasking me with two major objectives: Increase leads and decrease CAC.
Achieving both goals required generating strong creatives, strategically altering targeting while carefully optimising the budget. I was able to bring down the cost per result from €26.39 to €3.72 within a couple of weeks.
The success was replicated on Linkedin. Across both platforms there were over 40k ebook downloads