Getting transformative content to its audience

Laura Seiler is Germany’s #1 life-coaching podcast and self help website

LauraSeiler.com was doing a fantastic job of converting thousands of customers every week to its transformative self help courses and offers.. So why was she struggling for organic rank? With a few well-chosen tweaks, combined with a well-planned migration, we worked her website up the organic rankings in a matter of weeks.

Laura Seiler needed..

First job, to work out why a great website that is a leader in its field in Germany with its shareable content and brand recognition so far behind in the keyword hit parade. We started with the numbers — page views, bounce rates, session length  — anything we could get our hands on.

Work included…

We decided on a two-pronged attack. First, we improve the sites targeting of non-branded keywords, building out content that speaks to the niche need, but doesn't rely on the brand name along. Then we improved overall organic performance by putting on-page SEO at the heart of a planned migration and redesigning the landing pages for optimal organic performance

Results:

After a number of weeks watching the site move slowly up the rankings, there came a tipping point. Suddenly, lauaraseiler.com was much easier to find, not just for its brand name but for its most relevant keywords and its offer pages were converting at 3x higher rates.