The well-earned super-high conversion rate
The corner not cut. The compromise not taken. The short-cut avoided.
Page by page, campaign by campaign, each decision the marketer makes combines to become the result, the brand, the loyalty rate.
To earn millennial attention,
there needs to be excitingness
The excitingness of the promise.
The excitingness of authentic possibility.
The excitingness of pain resolved.
The boomers tend to want calmer delivery, more sedate messaging. Say what it is, prove your claims.
But millennials... millennials want instant gratification. Life is hectic, possibilities are endless.
This will improve your life. This is a less about a product, more about a state of mind.
This will work. This is something really cool.
The excitingness of the promise.
Copied, Cheap & Safe
It’s easy for an online marketer or a conversion rate optimizer to fall into the trap
of going for the copied, cheap and safe approach.
This approach is reliable way to get by. You hit some KPIs. You make some ROI.
But no great campaign or winning brand has settled for this.
Great marketing never settles, and the work is never cheap - it costs real emotion, genunie effort.
Great marketing take risks and innovates. Average marketing repeat what's been done.
Which kind of marketing do you do?
Conversion focused changes
worth making
Make it a little more eye-catching
Make the colors pop more
Make it quicker to process
Don’t go over board on unnecessary elements
Speak to the pain point
Be less sales-y
Offer more white space
Give it more excitingness
Heighten the clarity score
Break the rules
Discover the blindspots
Average it out
Respect the visual KPIs
Validate in advance
And if all this is too much effort
…what you've done already, will do.