Mimi World hearing day

Helped concept - including design, messaging & outreach for world hearing map resulting in thousands of backlinks visits and downloads of the Mimi Hearing test.

Implemented social media campaign World Hearing Day 2017 resulting in 60K+ downloads

Delivered Facebook ad campaign, driving 10,331 clicks (< 20 cent cpc in their first month — a result that exceeded Mimi benchmarks.

Role: Concepting/Copywriting